3D Interactive
Ambiente Direct
2023
Product Presentation
Ambiente Direct, a leading furniture retail brand, faced the challenge of enhancing the presentation of its products in a way that allowed customers to explore the full range of materials, textures, and colours. Their idea was to enable customers to visualize various product variants in 3D, enhancing the overall shopping experience.
In response to this challenge, our team used advanced 3D modelling techniques to create realistic and detailed 3D models of the furniture products. The technology behind our 3D modelling ensures that every material, texture and colour is accurately represented, giving customers a true-to-life representation of the products. This configurator not only simplified the selection process, but also made it interesting and fun for customers.
To take the customer experience to the next level, we went beyond just 3D models and developed a personalised 3D configurator.
The 3D configurator allows customers to interactively explore and select their ideal furniture option.
In addition, we used augmented reality (AR) technology to give potential buyers the opportunity to visualise the furniture in their own living spaces. This way, customers no longer had to go to a showroom, but could view the products in their own homes before making a purchase decision.