It is time to explore new perspectives for emerging market strategies, particularly in the area of digital 3D object creation in the furniture industry.
The furniture industry has a variety of technically impressive solutions in the field of digital 3D object creation and product configuration. This involves using specialised software to create a 3D model, which is then converted into a tangible product and delivered to the customer. Despite its effectiveness, this process is often unable to provide an accurate representation of 3D objects, especially within the limitations of web browsers and augmented reality environments.
The challenge lies in the inherent limitations of the current process, which emphasises the need for further developments to bridge the gap between digital representation and real products. As technology continues to evolve, it is imperative that these shortcomings are addressed to enable a seamless and realistic user experience in the furniture industry.
As technology progresses and users become more educated, there is a clear gap. Even the most sophisticated 3D software struggles to deliver optimal visualisation, creating a gap that needs to be addressed.
We face a dual challenge: making this technology accessible without the need for extensive technical 3D knowledge, while finding a way to appeal to a broad user base. But despite the incredible potential, the industry is hesitant to fully adopt these technologies as they see them as useful but not yet commercially significant.
Bridging the gap: Transforming digital interaction with D2C innovation
Our mission is clear: we want to bridge the gap between the creators of technical drawings – designers, producers, or engineers – and the end users and ensure a seamless and immersive experience. We create a world where interaction with digital objects is so natural that users forget they are not dealing with the actual product. Our commitment is unwavering and focused on providing high-quality material realism, fast interaction, and intuitive handling of the digital object.
A direct-to-consumer (D2C) strategy is at the center of our approach. By prioritising a deep understanding of the technical process and market needs, we place great emphasis on enhancing the consumer’s experience of the end product.
Our focus remains firmly on the D2C approach, which we see not only as a strategy but as our main goal and area of interest. We are convinced that we can revolutionise the way people shop for furniture by making it a personalised, immersive, and enjoyable experience for every customer. Join us on this exciting journey as we redefine the boundaries of furniture shopping through innovation and our commitment to an enhanced user experience.