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Challenge

Our client aimed to make purchasing barbecues as exciting and engaging as the products themselves. The primary objective was to display the full variety of available colors and sizes in a modernized, streamlined way that would simplify the shopping experience while emphasizing customization and choice.

Solution

We developed an interactive online configurator that allowed customers to explore every available option. By integrating high-quality 3D visuals, users could see each barbecue model in their chosen color and size, with the ability to view and rotate the product to capture details from every angle. This immersive tool provided a showroom experience directly from their devices, making product exploration easy and engaging.

Results

This solution not only highlighted the distinct features and customizations for each model but also improved user engagement and boosted online sales conversions. Customer feedback indicated that the configurator enhanced their shopping experience, helping them make more informed and confident purchase decisions. This case showcases how digital innovation can elevate product presentation, making even complex purchase decisions simpler and more enjoyable for customers.

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