Linea Ergo

Challenge

Effectively showcasing the diverse capabilities and functionalities of a product, while maintaining simplicity, is always challenging. And when the client has a product that can be combined in more than thousands of variants, it requests a custom approach.

Solution

Our approach included creating all product elements in 3D and implementing a specialized 3D configurator. This innovative tool allows users to customize and visualize products in three dimensions, providing a dynamic and engaging experience. The idea was to create a configurator that allows customers to select their favorite product combinations and increases transparency by displaying the final price associated with the chosen configuration.

With our methodology, we have successfully bridged the gap between complexity and simplicity, creating a user-centered solution that showcases our product’s versatility and enables a transparent and interactive customization process.