Ambiente Direct GmbH

Challenge

Ambiente Direct, a leading furniture retail brand, faced the challenge of enhancing the presentation of its products in a way that allowed customers to explore the full range of materials, textures, and colors. Their idea was to enable customers to visualize various product variants in 3D, enhancing the overall shopping experience.

Solution

In response to this challenge, our team used advanced 3D modeling techniques to create realistic and detailed 3D models of the furniture products. The technology behind our 3D modeling ensures that every material, texture, and color is accurately represented, giving customers a true-to-life representation of the products. This configurator not only simplified the selection process but also made it interesting and fun for customers.

To enhance the customer experience, we developed a personalized 3D configurator, going beyond 3D models.

The 3D configurator allows customers to interactively explore and select their ideal furniture option.

In addition, we used augmented reality (AR) technology to give potential buyers the opportunity to visualize the furniture in their own living spaces. This way, customers no longer had to go to a showroom but could view the products in their own homes before making a purchase decision.

Result

The implementation of the 3D configurator revolutionized the way customers interact with Ambiente Direct products. The ability to customize and visualize every detail in real time was a game changer in the buying process. Customers can now experiment with different options, colors, and configurations and watch their creations come to life virtually.

One of the key features is realistic visualization through AR technology. Customers can use their smartphone or tablet to project the selected piece of furniture into their living space, allowing them to evaluate how it matches and complements their existing décor. This boosts buyer confidence and significantly reduces the likelihood of returns due to mismatched expectations.

Overall, the 3D configurator and AR integration have enhanced Ambiente Direct’s customer experience, making the furniture – buying process efficient and highly immersive. This forward-thinking approach has positioned Ambiente Direct as an industry leader and set new standards for online furniture retail.