Radović Enterijer

Client:
Radović Enterijer, a renowned furniture manufacturer known for creating high-quality, customized pieces tailored to modern interior needs. The company focuses on providing personalized solutions, offering customers the ability to choose materials, colors, dimensions, and furniture functionalities.

Challenge:
Radović Enterijer aimed to enhance its online presence by offering an interactive and personalized way for customers to select products. The goal was to enable users to visualize and customize furniture before purchase, reducing uncertainty and increasing customer satisfaction. Additionally, the solution needed to integrate seamlessly into the existing webshop and be user-friendly.

Solution:
Vizard Digital developed a 3D product configurator tailored to the needs of Radović Enterijer.

Key Features of the Configurator:

1. Interactive Product Visualization: Customers can view furniture in 360 degrees, with zoom and detail inspection options.
2. Design Customization:
   • Choice of materials and textures (wood, fabrics, leather, etc.).
   • Color and finish customization for every part of the product.
   • Dimension adjustments to fit specific spatial requirements.
3. Integration with Product Catalog: The configurator is linked to the product catalog, allowing real-time updates when new models or options are added.
4. Real-Time Pricing Display: Prices adjust automatically based on selected options, ensuring full transparency for customers.
5. AR (Augmented Reality) Integration: Customers can place a virtual model of the furniture in their space using mobile devices, helping them see how it fits their interior.

Results:

• Increased Sales: The introduction of the 3D configurator led to a 35% increase in online sales within the first six months.
• Improved Customer Experience: Customers expressed high satisfaction due to the ability to customize products according to their preferences.
• Reduced Errors: Clear visualization and detailed specifications reduced the number of returns and mismatches.
• Branding: The innovative configurator positioned Radović Enterijer as an industry leader in digital tools for product personalization.

Technologies Used:

• WebGL for 3D model rendering.
• Backend system for synchronizing product data.

Conclusion:
The implementation of the 3D configurator for Radović Enterijer transformed the way customers select and purchase furniture. The tool not only boosted sales but also enhanced the company’s reputation as a technologically advanced brand that prioritizes customer experience.

Client Quote:
“The 3D configurator has completely revolutionized our business. Our customers now enjoy the process of designing their own furniture, and we’ve seen an increase in sales and positive feedback.”